7 Tips to Revamp Your Email Marketing Strategy

To some email is nothing more than a line of communication. To marketers worldwide, email is a profit-rich channel that can put any business on the map. That’s why email marketing remains as one of the most essential strategies companies need to constantly improve. Huffington Post reports that “For every dollar spent on email marketing, brands generate nearly $41 in sales, which outperforms...

Read More

6 Essential B2B Marketing Tips to Stay Ahead

B2B marketing has changed over the years. What used to be highly effective at first is now deemed mediocre. Most of the time, all it takes is a simple Google search for potential partners, sellers, buyers and investors to see if you’re worth their resources. That’s why it’s very important to keep up with the times and know what works best. The great thing about our advanced technology today...

Read More

5 Marketing Tips for New Companies from Successful CEO’s

content marketing

So you have this stellar product that you’re really excited about. You really believe this is something the world hasn’t witnessed yet. Immediately, you try and market them to just about anyone you know. Despite believing in your product so much, no one seems to feel the same way. Those long hours and sleepless nights have to count for something, right? What gives? The fact is no matter how...

Read More

2016 Content Marketing Trends You Should Follow

According to Forbes, only 37% of companies found their content marketing strategy effective. They realize that it’s not enough for their brand to post promos or send out a few coupons to keep their audience engaged. It doesn’t take just one tweet to increase your audience. This bad habit of going in blind has cost companies tremendous amount of wasted financial resources. Now that 2016 is...

Read More

7 Useful Marketing Tips to Start 2016 with a Bang

The year is coming to a close. As a marketing executive, you should step back and ask yourself: How did 2015 go? How does 2016 look? Once you start assessing your previous efforts, you must determine which strategies work and which ones didn’t. You should have a better sense of where your business is headed come next year. Multiple researches have shown that just 29% of marketing leaders come...

Read More

Is Yahoo Using Google-Powered Search?

For the majority, Yahoo and Google are easily viewed as two completely separate entities. While it seemed like the only thing that connects them is Yahoo’s head honcho, Marissa Mayer who used to be a Google executive, it seems like the two are getting along more than we expected.   Thanks to discovery of SEOBook’s Aaron Walls, we recently found out that Yahoo is using Google-powered...

Read More
Social Media and Search Engine Marketing