Local Search and Google Places
How to get local search traffic through your Google Places business listing They say “all politics is local.” Increasingly, almost “all search is local,” too. Some small businesses think “local marketing” just means getting a Yellow Pages listing and sending out mailers. But today, consumers are searching for “car rentals in Portland” on their smart […]
Outbound Marketing v.s. Inbound Marketing
What’s more powerful? A magnet or a cannon? That high powered howitzer seems like the right answer, unless you’re talking about the world of comic books. Or marketing. Today’s buzz words are “inbound” and “outbound” marketing. But this isn’t just another marketing fad. Does this sound familiar? Your business used cold calling, email blasts (to […]
