Outbound Marketing v.s. Inbound Marketing

Outbound Marketing v.s. Inbound Marketing

What’s more powerful? A magnet or a cannon? That high powered howitzer seems like the right answer, unless you’re talking about the world of comic books. Or marketing. Today’s buzz words are “inbound” and “outbound” marketing. But this isn’t just another marketing fad. Does this sound familiar? Your business used cold calling, email blasts (to a giant list of purchased contacts),...

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