How Does SEO Help Small Businesses

How Does SEO Help Small Businesses

In the business world, we all know a handful of big brands that dominate certain markets. Names like Microsoft, Coca Cola, McDonalds, Nestle, Avon, and of course, Google leave every other enterprise as a footnote in comparison. If you’re an entrepreneur starting out, what chances would you have in competing against the world’s biggest? Due to the magnitude of that inquiry, the most...

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Understanding Web Analytics for Small Businesses

Understanding Web Analytics for Small Businesses

Online entrepreneurs are more likely familiar with web analytics tools. Small business owners or those who are shifting to the online world might have a difficult time understanding these tools and why it is important for business. These tools are used to check whether the different strategies that you have tried are performing well. However, to those who have no idea how to analyze the data or...

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Strategic Platforms for Launching Your Paid Search Marketing Campaign

Strategic Platforms for Launching Your Paid Search Marketing Campaign

An integral part of social media marketing would be pay-per-click (PPC) campaigns. In a PPC setup, you can place specific advertisements anywhere on a website. For every click on the advertisement by the website visitors, the host website gets paid. PPC campaigns are very advantageous for a number of reasons. You can instantly generate the traffic that you’ve been wanting as your ad appears...

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