An Age Old Marketing Strategy That Would Spread Good Cheer This Christmas

An Age Old Marketing Strategy That Would Spread Good Cheer This Christmas

Let’s begin this article with a short story that began 4000 years ago. This happened in the cradle of civilization itself, Mesopotamia, specifically in Babylon. A customer named Nanni bought some copper ingots from a merchant called Ea-Nasir. Unfortunately, this shrewd merchant not only sent Nanni sub-standard ingots but also treated Nanni’s servant (who was to fetch the ingots for...

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Spruce Up Your Email Contact List

Spruce Up Your Email Contact List

This news may come a few months late in the world of social media marketing strategies but no doubt the implications on this news looking forward into the years to come is something that’s noteworthy for all think tanks and online marketers out there. This is because, in the first week of March 2018, Facebook made some changes that affected small to medium scale entrepreneurs, especially in...

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Understanding Web Analytics for Small Businesses

Understanding Web Analytics for Small Businesses

Online entrepreneurs are more likely familiar with web analytics tools. Small business owners or those who are shifting to the online world might have a difficult time understanding these tools and why it is important for business. These tools are used to check whether the different strategies that you have tried are performing well. However, to those who have no idea how to analyze the data or...

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Search Engines, How Do They Work?

Search Engines, How Do They Work?

How many times have you asked yourself a few questions and tried to search it in the internet? A number of times I bet. And what internet tool do you always use? Why search engines of course! Search engines are now a staple and are now a part of our daily lives. When searching from what dress size fits your body type up to what restaurants are best recommended in your area, you inevitably use the...

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