Ecommerce SEO

eCommerce SEO

It is important for eCommerce brands to optimize their digital assets, such as product descriptions and metadata, with keywords and phrases in order to increase their chances of appearing on the first page of search results. This is because 75% of users never go beyond ,page one of Google, and a strong presence on this page can be the key to success. In addition, optimizing image alt-tags is important because 50% of online shoppers use images to make purchasing decisions. With search results prioritizing images, optimizing every product image can lead to more leads and ultimately more sales.

Pay Per Click Advertising

Paid advertising, or PPC, allows eCommerce brands to target specific users based on the characteristics and behaviours identified in their customer personas. Native ads, which blend in with the surrounding content and often perform better than traditional display ads, can be particularly effective for eCommerce brands. According to research, native ads have a much higher CTR, an increase in brand affinity, plus a lift in purchase intent. Additionally, incorporating native video ads into campaigns can be a powerful way to reach consumers, as it seems people want to see more video content from brands.

Conversion Rate Optimization

If you are driving traffic to your eCommerce website but are still waiting for a corresponding increase in sales, it may be time to focus on conversion rate optimization (CRO). CRO is the process of improving the elements of your website that influence a visitor’s decision to make a purchase. As we begin our CRO efforts, we take a critical look at your website and ask these questions:

• Is the website easy to navigate and search?
• Do pages load quickly?
• Are images high-quality and relevant to the products being sold?
• Are there enough customer reviews to build trust and credibility?
• Are buttons and call-to-action elements easy to find and click?

Once we have identified areas for improvement, it is important to optimize these elements and continually test and track your results. A/B testing can be a useful tool for comparing different versions of a website element and determining which performs best. It is essential to base your changes on data, not assumptions, as this will help ensure that your CRO efforts are practical and aligned with your business goals.

Email Marketing

Email marketing is a relatively inexpensive eCommerce lead-generation technique. It delivers an ROI of up to $44 for every $1 spent on a campaign and, at the push of a button promotes products, strengthens customer relationships, and drives sales. Some benefits of using email marketing for eCommerce include:

Targeted messaging: Personalized and targeted messages to specific segments of your audience. This can be particularly useful for promoting relevant products or for re-engaging inactive customers.

Cost-effective: You reach a large audience without a significant investment in advertising.

Automation: Email marketing automation allows eCommerce businesses to set up automated emails based on specific triggers, such as a customer’s abandoned cart or their first purchase. These automations can help to streamline the email marketing process and improve customer engagement.

Social Media Optimization

Social media is a powerful tool for eCommerce businesses looking to generate leads and drive sales. With almost 4.2 billion social media users spending hours per day on these platforms, there is a vast audience to reach. It is important to identify the social media channels where your target audience is most active and focus your efforts on those platforms. When a user follows your brand on social media, they are expressing interest in your products or services. Data from Facebook shows that on Instagram, 80% of users will research the product further after seeing a product or service, and 81% will make a purchasing decision. So, showcasing your products and brand values on your feed and sharing promotions and user-generated content (UGC) is essential. Many social media platforms also offer integrated shopping features, such as shoppable posts on Instagram and shoppable pins on Pinterest, making it easy for users to purchase directly from your social media pages.

Reputation Management

Managing your brand’s reputation is essential to having success as an eCommerce company. A positive reputation will help to build trust with customers, while a negative one can damage your brand’s image and drive potential customers away. We monitor and support our clients while they actively collect and respond to customer reviews. Having a plan in place for crisis management is also essential to show that you value your customers’ opinions and are proactive in addressing any issues that may arise. Positive reviews can also help improve your search engine rankings, attracting more potential customers to your website. In short, reputation management is crucial for eCommerce businesses, as it helps to protect and enhance the brand’s image and success when competing for online sales.

Analytics

For e-commerce websites, Google Analytics is particularly powerful because it allows you to integrate your sales data into the platform. This allows you to review which marketing channels drive sales by linking actual sales to specific user sessions on your website. Additional analytics data you will want to review is your email campaign numbers, including any automation series like abandon cart or win-back campaigns. Finally, your social media metrics will also give your brand important information by analyzing the people who follow your brand, mention your brand online, follow your competitors, or discuss and purchase your products directly from social media campaigns.