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Local SEO: Drive Local Traffic and Stay Ahead on Google Maps

Local SEO connects your business with customers searching for products and services nearby. Every day, millions of people look for local companies with convenience as their priority. With countless “near me” searches displaying options in specific areas, standing out requires a strong local SEO strategy. Many businesses compete for the top three spots on Google Maps or high placement in organic results.

Our approach ensures your business in your city (Vaughan, ON) appears prominently in both types of searches—those including a location and those relying on proximity. This dual strategy drives visibility and helps you attract more customers.

Local SEO with InView Marketing

InView's Local SEO Advantage

Since 2006, using our experience and success from running our own homegrown businesses, InView has actively developed & tested its own local SEO strategies. Eventually, this led to helping other companies to stand out from their competitors on Page 1. At InView, our SEO capabilities lie in a customized approach.

For us, it’s more than just Google Maps Optimization. With our unique methodology and client transparency, we consider your business’s ‘ins and outs’ by reading between the lines and offering insights that pave the way to success.

How local SEO Drives Lead Generation

When it comes to an effective digital marketing plan, several layers are needed to create, execute and scale. Lead generation works best when your website has been designed to convert, while LOCAL SEO, on the other hand, acts as the funnel to drive prospects to your website.

LOCAL SEO and LEAD GENERATION work hand-in-hand; they are the driving force that supports your brand reputation in the emerging digital space. Local SEO services that consist of Google Business Profile optimization, a content strategy and local citation services will help your efforts in lead generation by increasing brand visibility awareness and driving organic traffic to your website.

The more people in your proximity see your website; you have the higher chance of increasing the number of clicks and eventually converting them into buying customers.

Local SEO Vaughan
The power of local SEO services & how we create opportunities.
  • Content development for new pages or blogs
  • Audit & Monitor your strongest competitors
  • Work on Rankings for keywords that matter
  • Troubleshooting visible & hidden website problems
  • Help gather honest reviews & monitor reputation
  • Define social platforms that matter & suggest content
  • Converting visitors to leads and sales
  • Building the best local citations

How InView SEO Local Works

Local SEO Site Audits

Local SEO Audits & Reporting

At InView, our experts perform extensive local SEO audits to help determine your current regional SEO standing, gain actionable insights and build your local SEO checklist. This audit identifies your geographical location and services areas and examines your Google Maps listing. In addition, our analysis reports include audits of your on-page, landing pages, competitor benchmarking & backlink opportunities.

Local SEO Keyword Research Strategy

Keyword and Research Strategy

Successful Local SEO campaigns are rooted in the right keywords. Our team performs extensive keyword research and reports to identify industry-related and geo-specific keywords, then organize by intent. Once identified, we craft a local SEO guide to develop content that resonates with your target audience. Our keyword ranking report crafted by our SEO specialist allows you to monitor your rankings.

OnPage Local SEO strategy

Onpage Optimization

Is your website optimized for your target location? At InView, we cover on-page optimization to ensure your website ranks high in your service areas. In addition, we implement our local SEO best practices throughout your website by optimizing your homepage, metadata, and service pages with geo-specific keywords.

Best Local SEO Content Ideas

Content Development and Writing

Our local SEO solutions provide a designated creative team that uses your targeted keywords to craft content for your site and blogs. We create enticing copy with relevant titles and produce quality content to drive traffic and resonate with your target audience.

Online Reputation for Local SEO

Online Reputation Management

Online reviews are crucial to local SEO and helps you define local audience behaviours, while positive online reviews increase credibility and help increase your customer’s trust. At InView, your reputation is our priority. Our team of experts implements an effective online acquisition strategy to help you get reviews from your best customers. We also monitor and make you aware of any poor reviews that need attention or other possible reputation issues.

Link Building for Local SEO

Link Building

A local backlinking strategy is an important spoke of your local SEO wheel. We ensure search engines find accurate representations of your brand by building hyperlocal SEO citations & leveraging local SEO keywords with high relevance to your services. We also launch outreach campaigns designed for local SEO & link-building best practices that attract links that will help your business not cause issues.

CRO for Local Business

Conversion Rate Optimization

Gain better rankings and discover local customers that matter the most. At InView, we constantly review your landing pages so as traffic quality increases, so does your conversion rate month-over-month, providing you with more revenue. This is one of the most essential steps in our local SEO system that many agencies forget to help implement or even include in their optimization services.

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His efforts have also resulted in many new clients from as far as Dubai, and not to mention being found online for expert interviews for the Toronto Star and Global Television.
Jim Vitale
Jim VitaleVital Hockey Skills
Jeff is a man of action and innovation. In my personal opinion, he is the best of the best when it comes to SEO, web marketing, strategy and lead generation.
Elijah-Blue Vieau
Elijah-Blue VieauDirector of SEO @ The Influence Agency
Jeff Schnurr was referred to me by a friend who had grown her business quite rapidly over the course of a few years. She credited Jeff as being a big part of the growth.
Christiana Egi
Christiana EgiDirector at Alexis Lodge Retirement
I am very fortunate to have the opportunity to work with Jeff on several projects. His knowledge of SEO and web marketing is extremely impressive.
Mahmood Chowdhury
Mahmood ChowdhuryWeb Developer at Intelex Technologies ULC
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InView Marketing White Logo | Vaughan | Toronto
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  • InView Marketing
    9131 Keele St Suite A4,
    Vaughan, ON, L4K 0G7
  • Phone: 416-508-0574
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