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Local SEO

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Dominate Your Market with Powerful Local SEO & Google Maps Optimization

In today’s competitive digital landscape, millions of customers search for local businesses daily with ease and convenience in their minds. With thousands of ‘near me’ search results helping customers find products and services within their area, local SEO is needed to stand out in a sea of competition. As a result, the online marketplace is overflowing with local companies vying for one of the coveted 3 spots available on Google Maps or just below in the organic results. We optimize your business along with location (Vaughan, ON) search results so your business will show up for both searches – the ones with the location mentioned and the ones without. 

Local SEO for Google Maps

InView's Local SEO Advantage

Since 2006, using our experience and success from running our own homegrown businesses, InView has actively developed & tested its own local SEO strategies. Eventually, this led to helping other companies to stand out from their competitors on Page 1. At InView, our SEO capabilities lie in a customized approach. For us, it’s more than just Google Maps Optimization. With our unique methodology and client transparency, we consider your business’s ‘ins and outs’ by reading between the lines and offering insights that pave the way to success.

How local SEO Drives Lead Generation

When it comes to an effective digital marketing plan, several layers are needed to create, execute and scale. Lead generation works best when your website has been designed to convert, while LOCAL SEO, on the other hand, acts as the funnel to drive prospects to your website.

LOCAL SEO and LEAD GENERATION work hand-in-hand; they are the driving force that supports your brand reputation in the emerging digital space. Local SEO services that consist of Google Business Profile optimization, a content strategy and local citation services will help your efforts in lead generation by increasing brand visibility awareness and driving organic traffic to your website.

The more people in your proximity see your website; you have the higher chance of increasing the number of clicks and eventually converting them into buying customers.

Lead Generation with local search engine optimization
The power of local SEO services & how we create opportunities.

How InView Local SEO Works

Local SEO Audit

Local SEO Audits & Reporting

At InView, our experts perform extensive local SEO audits to help determine your current regional SEO standing, gain actionable insights and build your local SEO checklist. This audit identifies your geographical location and services areas and examines your Google Maps listing. In addition, our analysis reports include audits of your on-page, landing pages, competitor benchmarking & backlink opportunities.

Keyword Research

Keyword and Research Strategy

Successful Local SEO campaigns are rooted in the right keywords. Our team performs extensive keyword research and reports to identify industry-related and geo-specific keywords,(think Vaughan, Woodbridge, Maple etc.) and then organize by intent. Once identified, we craft a local SEO guide to develop content that resonates with your target audience. Our keyword ranking report, crafted by our SEO specialist allows you to monitor your rankings.

on page optimization

Onpage Optimization

Is your website optimized for your target location? At InView, we cover on-page optimization to ensure your website ranks high in your service areas. In addition, we implement our local SEO best practices throughout your website by optimizing your homepage, metadata, and service pages with geo-specific keywords.

Content Development and Writing

Content Development and Writing

Our local SEO solutions provide a designated creative team that uses your targeted keywords to craft content for your site and blogs. We create enticing copy with relevant titles and produce quality content to drive traffic and resonate with your target audience.

Online Reviews and Reputation Management

Online Reputation Management

Online reviews help you define local audience behaviors, while positive online reviews increase credibility and help increase your customer’s trust. At InView, your reputation is our priority. Our team of experts implements an effective online acquisition strategy to help you get reviews from your best customers. We also monitor and make you aware of any poor reviews that need attention or other possible reputation issues.

Link Building and Citations

Link Building

A local backlinking strategy is an important spoke of your local SEO wheel. We ensure search engines find accurate representations of your brand by building hyperlocal SEO citations & leveraging keywords with high relevance to your services. We also launch outreach campaigns designed for local SEO & link-building best practices that attract links that will help your business not cause issues.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization

Gain better rankings and discover local customers that matter the most. At InView, we constantly review your landing pages so as traffic quality increases so does your conversion rate month-over-month therefore providing you with more revenue.

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