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Social Media for Business

It’s fair to say that social media has been fully integrated into our everyday lives, and it’s impossible to ignore its impact and reach. 

Customers expect businesses to have a social media presence. Essentially, not being on social media is like opening a business and not telling the world that you are open. While it’s made accessible to everybody and is easy to set up an account, social media alone is not enough to drive business growth. 

As social media usage grows exponentially, knowing how to market your business on social media is becoming crucial to developing brand visibility, awareness, and customer loyalty, driving conversions, and giving you that winning advantage to stand out in a sea of competitors.

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The Advantages of Consistent Social Media Managment

Relationship Building (Engagement)

Building and nurturing your potential clients is essential for any marketing strategy. However, you can’t get conversions if your communication is one-sided. At InView, we create a humanized approach to increase engagement (likes, comments) to give your brand that personal touch to strengthen relationships with your followers, eventually converting them into loyal customers.

Conversion & List Building (Driving Traffic, Sales)

Social media works hand-in-hand with your website. Increasing website traffic will directly influence leads, sales and help build your email list. At InView, we’ll help develop campaigns that drive traffic to your website. In addition, we will often recommend some form of social media advertising to help generate targeted traffic to your website for leads, sales and list-building.

Our Social Media Consulting Process

1. Research & Analysis

At InView, we build the foundation of your SEO strategy through our comprehensive assessment. Our experts assess the essential stages of your business and website. By digging deep into current strengths and weaknesses with traffic, website performance, and keywords in mind. The first step is the blueprint for an action plan that delivers, as we discover the missing gaps that your competitors might be winning out on.

2. Calendar and Content Development

Social media posts by nature are temporary, and because the spread of information is instant, it’s essential to have a mindset that if it’s out of sight, it’s out of mind. Therefore, creating engaging content to work with the algorithm every time is necessary to maintain your brand's relevance.  At InView, we create intentional content that drills down to your core audience's behaviors and when they are the most active. Our content development process holds InView’s philosophy in the highest light, as we focus on the importance of building and nurturing customer relationships.Today, social media followers look for relevance and consistency. While your brand may have an active account on social media, consistent posting times and dates keep your content top of mind. Following content ideation and development, we create a content calendar that coincides with your content plan to maintain a sense of organization, consistency, and brand awareness.

3. Post, Promote, Engage, Monitor (Community Management)

Community management goes beyond posting content on social media platforms, as it’s an essential part of any social media strategy. Community management at its core is how your brand seizes opportunities to interact with engaged followers. While content is critical communication, community management humanizes your content by letting your audience know that they are heard. Effective communication management breaks down barriers of one-sided conversation through answering queries, managing customer complaints, responding to comments, networking, and giving valuable organic feedback. At InView, we proactively monitor your community, industry trends, and competitors while focusing on building a loyal community base to help you convert them into loyal customers.

4. Tracking and Reporting

At the end of the month, our team provides you with a comprehensive social media performance report. The information helps us gauge which campaigns are working, need improvement, and which posts have the potential to be used as a paid ad campaign. Tracking and reporting also allow us to see if new changes are necessary, and it helps us define what type of content your core audience resonates with the most.

“There are three responses to a piece of design - Yes, No, and WOW! Wow is the one to aim for”

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Social Media Management Services

Supercharge your social media campaigns, get complete visibility, and drive more sales with our cost-effective solutions made for all budgets. Whether it’s a one-time brand refresher and facelift, or a complete social media package, our team is flexible in finding the right solutions.

social media audit

Looking to BOOST your social media platforms with a face-lift and don’t really need long-term help?  Let us put together “The Plan” for you. Our Audit & freshen-up package allows us to set you up for social media success, as it’s an excellent starter to give you complete ease as you continue your social media marketing efforts.

  • Existing Accounts Review
  • Instagram Bio Update
  • Social Media Colour Palette
  • Social Media Fonts
  • Competitor Research
  • 30 Personalized Hashtags
  • 12 Social Media Templates
  • Topic Suggestions for Posting
  • SEO for Your Social Accounts
  • Action Plan for Improvement
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social media content creation

As business owners, we understand the challenge of developing and planning creative ideas to keep your brand relevant and audience engaged. Our comprehensive content creation package removes the legwork of social media planning while we create engaging content for you to post with copywriting, hashtags & a plan.

  • Existing Accounts Review
  • Instagram Bio Update
  • Competitor Research
  • Action Plan for Improvement
  • Topic Research for Post Creation
  • Develop Full Month of Custom Posts
  • Your Team Posts 2-5x Weekly
  • Your Team Performs Engagement
  • We Will Monitor for New Post Ideas
  • Start To Create Next Months Content
Let’s Talk
Social Media Management

Our complete social media management package helps build meaningful two-way dialogues that eventually grow into business conversions. From ideation, content development, comprehensive strategies, community management, and reporting, our team will manage your entire social media process so you can focus on your business.

  • Existing Accounts Review
  • Competition & Industry Audit
  • Social Media Platform Optimization
  • Monthly Meet-Up, Goals & Strategy
  • Ideas for Reels,Stories & Shorts
  • Custom Designed Posts & Copy
  • Monthly Calendar Schedule
  • Options for 2-5 Posts Per Week
  • Engagement via Comments, Likes
  • Social Media Tracking & Reporting
Let’s Talk

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InView Marketing White Logo | Vaughan | Toronto
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  • InView Marketing
    9131 Keele St Suite A4,
    Vaughan, ON, L4K 0G7
  • Phone: 416-508-0574
  • Office Meetings by Appointment
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