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Social Media Marketing

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Social Media for Business

Social Media Marketing is essential for businesses looking to connect with their audience, build trust, and strengthen their presence in today’s digital world. Customers now expect brands to maintain an active presence on platforms they use daily, making social media a powerful tool for driving visibility and engagement.

Simply having a social media account isn’t enough to generate meaningful growth. Effective Social Media Marketing focuses on creating strategies that boost brand awareness, foster customer loyalty, and achieve measurable results. By utilizing the full potential of social platforms, you can build strong connections with your audience and turn followers into long-term customers. Let us help you elevate your social media impact.

The Advantages of Consistent Social Media Managment

Socoal Media Marketing Engagment

Relationship Building (Engagement)

Building and nurturing your potential clients is essential for any marketing strategy. However, you can’t get conversions if your communication is one-sided. At InView, we create a humanized approach to social media marketing to increase engagement (likes, comments) to give your brand that personal touch to strengthen relationships with your followers, eventually converting them into loyal customers.

Social Media Conversions

Conversion & List Building (Driving Traffic, Sales)

Social media marketing works hand-in-hand with your website. Increasing website traffic will directly influence leads, sales and help build your email list. At InView, we’ll help develop campaigns that drive traffic to your website. In addition, we will often recommend some form of social media advertising to help generate targeted traffic to your website for leads, sales and list-building.

Our Social Media Consulting Process

1. Research & Analysis

At InView, we lay the groundwork for your social media marketing and SEO strategies through a thorough assessment of your business and website. Our team evaluates key aspects, including traffic, website performance, and keyword effectiveness, to uncover both strengths and areas for improvement. This in-depth analysis helps us identify gaps that competitors may be leveraging. The insights gained from this process allow us to create a detailed action plan designed to boost your social media marketing efforts and drive measurable results.

2. Calendar and Content Development

Social media posts by nature are temporary, and because the spread of information is instant, it’s essential to have a mindset that if it’s out of sight, it’s out of mind. Therefore, creating engaging content to work with the algorithm every time is necessary to maintain your brand's relevance.  At InView, we create intentional content that drills down to your core audience's behaviors and when they are the most active. Our content development process holds InView’s philosophy in the highest light, as we focus on the importance of building and nurturing customer relationships. Today, social media followers look for relevance and consistency. While your brand may have an active account on social media, consistent posting times and dates keep your content top of mind. Following content ideation and development, we create a content calendar that coincides with your content plan to maintain a sense of organization, consistency, and brand awareness.

3. Post, Promote, Engage, Monitor (Community Management)

Community management goes beyond posting content on social media platforms, as it’s an essential part of any social media strategy. Community management at its core is how your brand seizes opportunities to interact with engaged followers. While content is critical communication, community management humanizes your content by letting your audience know that they are heard. Effective communication management breaks down barriers of one-sided conversation through answering queries, managing customer complaints, responding to comments, networking, and giving valuable organic feedback. At InView, we proactively monitor your community, industry trends, and competitors while focusing on building a loyal community base to help you convert them into loyal customers.

4. Tracking and Reporting

Tracking and reporting are essential to the success of any social media marketing strategy. At the end of each month, our team provides a detailed report on your social media performance. These insights allow us to identify which campaigns are delivering results, where improvements are needed, and which posts show potential for paid ad campaigns. This process also helps us evaluate whether adjustments are required and pinpoint the type of content your audience engages with most. By continually analyzing performance, we ensure your social media marketing efforts remain effective and aligned with your goals.

“There are three responses to a piece of design - Yes, No, and WOW! Wow is the one to aim for”

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Social Media Marketing Services

Supercharge your social media campaigns, get complete visibility, and drive more sales with our cost-effective solutions for all budgets. Whether it’s a one-time brand refresher and facelift or a complete social media package, our team is flexible in finding the right solutions.

social media audit

Looking to BOOST your social media platforms with a face-lift and don’t really need long-term help?  Let us put together “The Plan” for you. Our Audit & freshen-up package allows us to set you up for social media success, as it’s an excellent starter to give you complete ease as you continue your social media marketing efforts.

social media content creation

As business owners, we understand the challenge of developing and planning creative ideas to keep your brand relevant and audience engaged. Our comprehensive content creation package removes the legwork of social media planning while we create engaging content for you to post with copywriting, hashtags & a plan.

Social Media Management

Our complete social media management package helps build meaningful two-way dialogues that eventually grow into business conversions. From ideation, content development, comprehensive strategies, community management, and reporting, our team will manage your entire social media process so you can focus on your business.

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