We are back again with a new article on ways on how to make your social marketing strategies even better. This time, we’ll take a look at a very crucial system which allows you to connect to your potential and even returning customers and that is your company’s e-mail address list. As you may have figured, sending out email campaigns and personalized emails will not only broaden your reach as a company, it will also strengthen the bonds of you and your customers. While keeping these lists in one piece may serve you for a time, the reality is, life on and offline is constantly changing and so we need to keep ourselves updated.
As a marketing think tank, it’s your responsibility to get yourself fresh contacts for as regularly as you can. People are constantly changing their email addresses for various reasons. It could be that they changed jobs or not anymore updating the dummy email account they use to fill out forms or it could be simply that they use a different email address now. No matter what the case is, you have to bear in mind to keep a fresh list of contacts to make your email marketing campaigns more effective.
Here are a few simple pro-tips we’d like to share to you on how to keep your numbers moving in the right direction:
- Categorize Email Addresses Accordingly
If you have a large list with you, it won’t be wise to assume that all of them are bad. Most of these email addresses are still active and the best way to connect to these people efficiently is by sorting them out according to what they purchase from your company. This allows you to make targeted contents that are specific to this or that person. If you cater to their interests, they are more likely to read your email and be interested in what you have in store for them – oldest trick in the book but works just fine all the same.
- Get Rid of the Old Ones
If you have reason to think that an email list you have is too old already, send this list an opt-in message to encourage them to rejoin or else be terminated from your company’s list at a given deadline. This ensures that the people who still open their inbox in that particular email address get to hop on board into your updated list and those who are dead and decayed are summarily discarded. Engaging with active email addresses increases the possibility of your email to be shared with others who are not on your list initially.
- Let Your Subscribers Do Half the Work
This means including social media sites and share buttons in your email content for customer engagement. If your subscribers and customers approve of your products and services they are more likely to tell their friends and family about your company. This means that you will get more email contacts who can have their lives better or easier because they have stumbled upon your company and availed of its services and products. This is always a win-win scenario for everyone involved.
- Get Leverage Using Popular Social Media Sites
Twitter can be a quick way to start. One idea companies use is they promote a free e-book or an informative pamphlet which can be redeemed by signing up using the viewer’s email address. You can also do call-to-action strategies when on Facebook. It’s pretty much the same tactic in Twitter. link up your company’s Facebook Page into a special free content that requires an email address to access. You may also add social media sharing buttons on your website so potential customers can link up your website to their social media profiles such as Facebook.
- Create Awesome Email Content
With all these plans and strategies under your arsenal, you better not forget one very basic thing and that is to entertain your audience. Your emails need to be exciting for the ones who read them. This makes your subscribers look forward to your next email. Know what appeals to them and use the language they use because that will establish a better relationship for you and your readers. One idea is to create bonus content; because who doesn’t like free stuff? Put amazing things that are related to your company and that’s also palatable to your audience in your emails that are not behind a paywall. This is something that can establish trust with your audience and tells them that you did not reach out to them to just solely for the reason to get their money.
So there you have it, a few tips that can help your advertising, especially small business advertising, make it big one day. Happy campaigning!