Why companies should work with influencers

Why companies should work with influencers

The value of influencers has skyrocketed in the past few years, and that is because the digital age is larger than ever and social media advertising is what helps increase sales. It is about time that companies work with influencers because everything is practically online now, and digital influencers know exactly what they are doing to monetize their presence. Here are some of the reasons why...

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The Real Difference Between Creators and Influencers

The Real Difference Between Creators and Influencers

Creator, influencer, celebrity: these are just some of the terms being thrown around these days by marketers and consumers alike. We often see these terms in social media since they are used for social media marketing. But if we think about it, do we know the difference? There are numerous ways on how to know if you are an influencer, a creator, or neither. Whether you are on the buying or the...

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5 Trends Shaping Internet Marketing in 2019

5 Trends Shaping Internet Marketing in 2019

The rate internet marketing changes has become so fast that it gets harder to keep up each year for marketers and entrepreneurs alike. Take social media marketing for instance. This type of internet marketing used to be all the rage in the early 2000’s, when Facebook and the other popular social networks were launched. That prompted businesses to establish or grow their online presence by...

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What is an influencer?

What is an influencer?

Year after year, there has been an increase in the number of articles related to social media marketing and influencer marketing. The growing popularity of this subject has sparked the interest of many people who wants to break it into the industry. But a lot of people are asking, what is an influencer, and what do they do? An influencer is someone who has the power to affect the purchase...

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Growing Your Email Option List

Growing Your Email Option List

Small business advertising is one of those skills that are easy to learn but difficult to master. Market trends shift at neck-breaking speeds and people hop from one fad to the next. While this may be overwhelming, staying true to the business core is always the key. Making most, if not all, of your customers satisfied, will always trump over any other gimmick you may want to pull up from your...

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An Age Old Marketing Strategy That Would Spread Good Cheer This Christmas

An Age Old Marketing Strategy That Would Spread Good Cheer This Christmas

Let’s begin this article with a short story that began 4000 years ago. This happened in the cradle of civilization itself, Mesopotamia, specifically in Babylon. A customer named Nanni bought some copper ingots from a merchant called Ea-Nasir. Unfortunately, this shrewd merchant not only sent Nanni sub-standard ingots but also treated Nanni’s servant (who was to fetch the ingots for...

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