Google Analytics: How do we use it?
Many people say Google is slowly overtaking the entire internet world. But the company states that it only aims to provide a better internet experience to everyone not only to those who love to surf the web but also to the people who have spent times and money in putting up their own websites.
One of the applications that Google has developed is called Google Analytics. This is an application which Google considers as a service-oriented program. People can use it for free.
Specifically what does this application do?
Well, people and developers who have their own websites can now use Analytics to see the statistics of their own websites. For those who would want a premium service, they can upgrade their accounts for a certain fee.
Another great advantage of this program is that users who have accounts here and in other Google interfaces can easily navigate through them and can integrate data with each other too.
How create Analytics account?
In order for you to have an Analytics account, you have to make sure that you already have an existing Google account because your Google username will be needed when prompted by the Analytics login page.
If you do not have one yet, creating one is easy. After the Google account, create one for your Analytics and enter all the necessary information needed.
You will not be able to go to the next page if some required information slots are blank.
The next few pages will still be used to enter more information but at the end of the sign up process, you will be asked on what tracking method you will be using to get the statistics. The two options are:
- Since you are a new user, you should automatically choose ga.js.
- The urchin option is only applicable to those people who have had urchin installed in their websites before.
The Analytics page will ask you to place scripts to your website. You can simply copy-paste this easily.
When you go to the homepage of your Analytics account, you will see the different websites which you have connected to the program.
If you want to take a look at the statistics of each website, you can go to the reports page and all information will be reflected there. This program will determine if the traffic to your website has increased through your efforts and if different internet marketing strategies have been successful.