Email marketing is still alive and kicking. If you ever think that it has already faded in the shadows because of social media, you are mistaken. Yes, social media marketing has been growing by leaps and bounds. But the online version of the traditional letter is still helping online and traditional businesses increase their revenues. Why is this so? Email marketing can give your business a better return and can help you create a personal and deeper relationship with your target market. It can also open up more opportunities for your business.
Why Is It Important?
Email marketing is important because you can adapt it no matter what kind of products or services you are selling. It can be used to suit almost all kinds of needs that the consumer has. Like social media platforms, you can target different kind of social groups by adapting the content of your message to their needs. By using emails to promote your business, you can respond immediately to any prevailing situation or condition. Email marketing is also very easy to use. You don’t need a steep learning curve to be able to take advantage of its possibilities.
What Are The Most Important Benefits Of Email Marketing?
There are many benefits of email marketing that you should take advantage of. We have chosen the 6 key benefits that will make your business soar high over your competitors. Here they are.
- You can personalize your message with email marketing
Unlike traditional media, you can personalize the content of your message to your target customers. Today’s consumers are already tired of “one-size-fits-all” advertising. With conventional advertising, they feel they are just a small part of a huge number of consumers. But when you send an email to a customer, you can convey your message in a personal and direct way. You can also divide your target customers into different segments so that you can fit your message to their particular needs.
- Email marketing is very cost effective
The cheapest form of online advertising is email marketing. But that is not why it is cost effective. It is the fact that you can design your message so that it can target a particular segment of your customers that it becomes more cost effective than social media platforms. If you will hire an email service that can manage and control your mailing list, you can have an effective marketing campaign that will bring in the results that you want.
- You can target specific customers with email marketing
In connection with benefit number two, your marketing campaign will always be on target because your efforts will reach and affect your target market in a precise manner. You won’t waste your efforts in non-targeted customers. And you will be able to control precisely who gets to see your message. Email marketing allows you to differentiate your customers according to their demographics, lead status, location or any parameters that you want. Your customers will receive a message that is specifically tailored to them at the time of your marketing campaign.
4. You can reach the whole world
Unlike print and broadcast media, email marketing enables you to reach the whole planet. If the product or services you are selling is not under any regional restriction, you can sell your products around the world 24/7.
5. With email marketing, your time and effort will be reduced
There is no other direct-to-customer campaign that is as easy as email marketing. You can organize and deploy an email marketing campaign in just about two hours, depending on the product and the target customers. There are many email marketing templates that you can choose that will suit your product or services.
6. With email marketing, you can easily measure the result
The technology of email marketing has so far advanced now that it will be easy for you to measure the results of your marketing campaign. There are many tools that are currently available on the internet that are designed for this purpose. Some are free, while some are available for a certain fee. This is important because it will show you if your email marketing is effective or not.
7. Customers’ awareness of your product will increase with email marketing
By using email marketing, your brand or product will be exposed to your customers. If you send thousands of emails to your specifically targeted market, your customers will be aware of your brand. And if you do it regularly, your product will stay in the minds of your target customers.