If you want to engage kids and if you want them to be a part of your social marketing strategy, you need to have a content that is kid-friendly and relatable. Not only that, you should also be able to engage with the parents and the kids at the same time. This means that you need to make contents that are for two different target audiences and they must be reflected on your social media advertising.
To bridge the gap between the two generations, kid influencers are the perfect pick. Working with kid influencers and their parents can be very helpful for your marketing campaigns. They are your target audiences, and they know what works well for them.
Massive brands such as Covergirl and Target are already bringing in kid influencers to reach out to younger audiences. A recent report from PricewaterhouseCoopers LLP, the digital media market that is under 13 years old is showing a 25 percent year-on-year growth rate. If you want to reach out to kids and their parents, here are some of the most followed kid influencers that your brand should work with.
- Ethan Gamer TV
This 12-year-old British kid influencer has over 2 million subscribers on YouTube. He loves playing Roblox, Minecraft and Plants vs. Zombies: Garden Warfare on his primary YouTube channel. He also has a secondary YouTube channel where he uploads unboxing videos and reviews. In 2016, he won the “YouTube Star of the Year” Award at the MEGA Awards. For his loyal YouTube fans, he has special merchandise on his website that has his EGTV logo on them.
- Emma and Mila Stauffer
Emma and Mila Stauffer’s adorable and funny videos from Instagram have been going viral all over the internet. From strollers to toys and snacks, they have promoted it all in their unique and sassy voices. Their Instagram account is handled by their mother, Katie Stauffer, who ensures that these twin kid influencers are coming up with fresh and unique videos every day.
Katie also features her other three kids on their channel often. Their Instagram channel has a following of over 3 million. They are soon launching their very own YouTube channel.
- Coco
This kid influencer is only seven years old and has already partnered with a lot of big names in the fashion industry. Coco’s Instagram feed features clothes and accessories from Gucci, Burberry, Marc Jacobs and other luxury brands. She has a distinctive sense of style and she loves to play around with oversized sunglasses and other accessories. She is also one of the youngest fashion kid influencers around the world. Her account is handled by her parents, who run a vintage clothing store in Tokyo, Japan.
- KidToyTesters
This YouTube channel is run by five siblings, they create contents that are fun and kid-friendly. Yumiko (15), Sachiko (13), Kimiko (9), Kenzo (7) and Raiden (3) are the kid influencers who appear on this channel. They test out different games every week and upload their reviews on their channel. These kid influencers also engage their 3 million subscribers through challenges and giveaways. Their most popular video is the one where all of the kids recreate a scene from “The Little Mermaid.” It has garnered over 38 million views. They produce videos that earn them around $3,000 to $20,000 per sponsored video.
- Laerta
Laerta is known as one of the most fashionable kid influencers on Instagram. Fashion is her niche, but she explores other areas as well. This six-year-old kid influencer’s Instagram feed shows trendy kid outfits, the latest accessories and fun kid’s toys.
- Hawkeye Huey
This 8-year old kid influencer is also one of the youngest photographers on Instagram. Son of National Geographic photographer, Aaron Huey, he often accompanies his father on his assignments. On his travels, he is always armed with a FujiInstax210. His Instagram feed is full of his adventures around New York City. Because of his outgoing and adventurous nature, he is a favorite with brands who promote adventure and travel.
- Roberson Brothers
Justin, Eric and Steve Roberson started surfing when they were just two years of age. They picked up the best surfing tricks from their father, Kaleo Roberson, who is a professional surfer. These kid influencers have dreams of conquering the biggest waves in the world. They love to skate, surf and play pranks on each other. Their Instagram and YouTube feeds are full of antics and playful banter. They have collaborated with surfboard designers and shoe brands.
- Clara Lukasiak
Clara Lukasiak gained fame when she appeared on the reality show, Dance Moms. Since then, she has excelled at dancing, acting and modelling. Her Instagram account, which has more than 986k followers, is managed by her mother. Her content mainly focuses on kids’ fashion trends.
- Gabe and Garrett
Gabriel (11) and Garrett (9) are brothers from California and they love to introduce their audience to new games. With the help of their father, they upload kid-friendly content on their YouTube channel. Videos on Power Wheels racing, Sidewalk Cops, and toy reviews are some of the things that the kid influencers are popular for.
- Ryan Toys Review
This kid influencer was named one of the highest paid YouTube entrepreneurs in 2017 by Forbes Magazine. The YouTube channel of this six-year-old star releases new toy reviews and has over 25 billion views on his channel. When Ryan was only three years old, he was inspired by watching other toy reviewers. When he expressed his desire to make his own reaction videos, his mother set up a YouTube channel for him. Since 2017, Pocket.watch, a media company for children, has been handling the merchandising and marketing for Ryan’s YouTube channels. He also has his own line of toys and clothing which are available at Target and Walmart stores.
