An integral part of social media marketing would be pay-per-click (PPC) campaigns. In a PPC setup, you can place specific advertisements anywhere on a website. For every click on the advertisement by the website visitors, the host website gets paid. PPC campaigns are very advantageous for a number of reasons. You can instantly generate the traffic that you’ve been wanting as your ad appears on the top of the search results on the host website. This is great especially for those who are introducing relatively new products or services. PPC campaigns also gives you full control over the ad that you will be placing. Surely, the messaging that you have been aiming will be delivered in this case. PPC ads are also effective if you want to capture a specific cluster of audiences because you can create targeted content at your own will.
The question however is, despite the wonderful advantages PPC ads have, where is the best place to stage such efforts? In this article, you will be introduced to some of the most effective platforms for your PPC campaign.
Facebook – Judging on the number of visitors that Facebook attracts on a daily basis, it is no surprise that there are a lot of PPC ads in this site. Facebook allows your ad to be viewed and clicked by a billion people around the world. This website is a great venue for generating initial buzz and buildup for newer ads.
Google Adwords – With Google being the largest search engine on the world (with 67% share out of all search platforms), your PPC campaigns will surely take off when launched here. Unlike Facebook, Google search results are centered on those who seek for products and services so strategically placing a PPC ad through Google Adwords would yield great conversion results. However, navigating and getting used to such platform takes time so you may need to invest a huge chunk of your time to master it.
Yahoo! Bing – This platform is an alternative for those who do not use Google. Bing has a lower cost per click (CPC) rate than Google Adwords so it is a good start for those who are running PPC ads on a tight budget. It is also a great way to test the effectiveness of your ad before deciding to migrate it to Adwords which yields better results.
