Now that you have staged your very own website, the next step that you need to overcome would be maintaining it. There is an important concept that you should always keep in mind and must be integrated in any website that you put up. This is referred to as engagement. Remember, the people that visit your website must be treated like customers that go in and out of a store (that being your web page). Whenever they enter the site, they must be able to make the most out of their visit which would later translate to availing certain services that you offer. If there comes a point where the visitor just enters and exits the website in a short span of time, your bounce rate would shoot up. In any website, it is essential to keep a single-digit bounce rate because anything beyond that means that your web design is not as effective as you thought it is.
Here are some useful tips that you can use to keep visitors engaged in using your website. Since your page urges visitors to regularly come back, what you need to earn is their trust. To do this, you should directly provide them with information that tells about and what you do. Hence, make sure your visitors can easily access the About Us and Contact Us sections in your webpage. By instilling a sense of trust, your efforts to be on the top search results wouldn’t be put to waste because they will stay longer in your portal. It is also important to be very direct and informative in terms of content. Therefore, make your terminologies less technical and give them stuff where they can learn more. In that way, their experience while navigating the site will be more worthwhile.
However, your content would not take effect as you expect it would be if you do not package it well. The visuals play a crucial role in keeping your visitors engaged so never forget about it. To do so, choose a specific color palette that you would use all over the site. Provide interactive options which would spark the interest of your visitors. Add an avenue where they can interact such as forums or a virtual assistance corner. These small details, along with the ones mentioned earlier, will definitively keep your regular customers intact as well as invite new ones.