InView Marketing Logo | Vaughan | Toronto

Get In Touch. Get In View.

When Is The Best Day And Time To Post On Social Media?

Home > When Is The Best Day And Time To Post On Social Media?

Is your social media account drying up? Are there not too many people following your posts? You want to increase your followers on social media right? Whether it’s just for popularity or for the success of your business, you need to have more people follow you on whatever social media account that you are using. The more the merrier says the old proverb. And we might add – the more profitable. But why is it that things are not going right in your social media results?

Perhaps you are not using the most basic ingredient in order to be successful social media. If in the real world of business success is defined by location, location, location, in social media it is timing, timing, timing. You need to be more cautious as to when you are posting your content in social media. Since you are competing with millions of people around the world, you need to know the right timing of posting your contents. Thankfully, we have compiled the data and the results have shown us the best day and time of posting in whatever social media platform you are using. Here they are:

Consider Time Zones Before Posting

If you are targeting people in the United States, the best time zones for posting in social media are the Eastern and Central time zones. The people covered in these time zones represent about 80 percent of the U.S. population. You can also find the best time zones for social media posting if you use Google Analytics. The point is: you need to know these time zones because it will increase your chances of reaching more people rather than just posting your contents anytime you want.

What’s Facebook’s Best Day and Time Postings?

Research has shown that you need to post your content during the weekend, specifically Saturday and Sunday. If you can’t help it, you can also post on Wednesdays, Thursdays and Fridays, although the weekend seems to be a better choice. But data shows that you should really avoid posting your content on the early part of the week. The best times of the day are 1 p.m., followed by 3 p.m. and lastly 9 a.m., with optimal time at 1 to 4 p.m.

How About Instagram’s Best Day and Time Postings?

It is entirely different in Instagram. Research shows that the audiences in this social media network are engaged during the early part of the week, specifically on Mondays. Data shows the best days are Mondays and Thursdays. The best times of the day seems to be 8 to 9 a.m., and then followed by 2 a.m. and lastly 5 p.m. In posting videos, research shows that the best time is at 9 p.m. to 8 a.m. the following day.

What’s LinkedIn’s Best Day and Time Postings?

LinkedIn’s audience engagement is also different. Research shows that its audience checks their content during the mid-week, specifically on Tuesdays, Wednesdays and Thursdays. And the best times to post your content are 5 to 6 p.m., followed by 7 to 8 a.m. and lastly 12 p.m.

How About Pinterest’s Best Day and Time Postings?

Research shows that the best day you can post on Pinterest is on Saturdays. You can also post on Fridays but Saturday is the day most of Pinterest’s audience is engaged, according to data. What are the best times? It seems the best times are 8 to 11 p.m., followed by 2 to 4 a.m. and 2 to 4 p.m. and lastly 1 to 3 p.m. So, practically you have wider time choice here at Pinterest.

What Are The Best Day and Time For Twitter?

The audience of Twitter seems to be engaged differently with that of the other social media networks. Research shows that most of them are engaged during the workweek. However, data also shows that a part of Twitter’s audience is active during the weekend.  The best days you can post your content on Twitter are Wednesdays, but as have been mentioned already, you can do it from Monday to Friday. The best times seem to be from 5 to 6 p.m., followed by 12 noon and then lastly, 3 p.m., with optimal time at 12 to 3 p.m.

Related Posts