Social media marketing has gained a lot of traction among business owners, from small start ventures to medium and large corporations. But with so many social media accounts to keep track of, updating them can be quite a daunting task.
Many business owners, however, link their Facebook accounts to their Twitter accounts, in the hopes of saving time. But this, however, can be detrimental to their social networking strategy, according to the experts from Constant Contact. The biggest flaw to this technique is that it completely ignores the fact that no two social networks are the same.
Take Twitter and Facebook, for instance. Twitter posts have a character limitation of 140 characters. If you’re auto posting from Facebook to Twitter, you’ll notice that the post gets cut off, once it reaches 140 characters.
In effect, certain posts will not transition well from one social network to another.
If you want to keep your audience engaged across different social networking platforms, you’ll need to consider the needs of your followers in each platform, as well as how they will appear.
You’ll know more about the different types of microcontent here.
While this can entail personalizing each post, there are ways to save time while still considering the limitations of each platform.
One way is through using the right tools that can help you save time. One such tool is Hootsuite. This social media dashboard lets you manage all your social media accounts in one place, thus helping you keep an eye on different conversations happening around your business and industry.
Hootsuite also lets you schedule your posts in advance.
So it’s like hitting 2 birds with one stone: you get to personalize your posts for each social media platform you have an account in, while at the same time, saving you time to concentrate on what matters most, your core business.
You can even share the same content across networks while customizing your microcontent to fit the audience of each platform. How’s that for efficiency?
In conclusion, social media marketing can entail a little tenacity on your part, but by with the right tools, you can manage your time proficiently to you can focus on the more important stuff that can help your business grow.
