Last year, marketing experts had seen the change and modification in reaching out consumers. To have an effective marketing strategy, it’s vital to understand what are those methods that work well and those that produce minimal results.
This 2012, there are five marketing techniques and developments that would continue to be part of the trends. There would be no much different as compared with the past few years.
Marketing Through Mobiles Phones
There would be various developments on the mobile applications. More and more people will continue to utilize smartphones and tablet personal computers. The innovation continues throughout 2012. These gadgets will not only be for messaging, e-mailing, or calendars. Expect for more area based services, gaming, apps, and event-based mobile marketing. This year marketers will surely enjoy this latest development in the marketing industry.
Integration of Social Marketing
Social media has been proven to be an effective marketing tool. In 2011, companies from all around the globe maximized the use of Facebook and other social networking sites to promote their products and services. This year, integration of social media will surely be part of the marketing strategy. From customer service and management of brand, this tool will also be used in collecting inputs from the consumers to get to know what are the products and services they are interested in.
Weakening of Traditional Marketing
It is near to impossible to stop the trend created by the World Wide Web. Everyday millions of people continue to go online to find answers to their queries and look for products and services that they need. Purchasing online has been skyrocketing. These and more reasons would be enough for the marketers to shift to the innovative way of advertising their products. The cost is much lower and most of all it is interactive. Budget for traditional marketing will be slashed in favor of online promotions.
Consumers Will Be After the Product Value
Because of the worsening economic condition, consumers want to get the best value of every single cent that they spend. This means that business owners have to make sure that what they offer to their clients have great values for the consumers to be convinced that their products and services are worth buying.
Good Relationship With the Customers Equals Sales and Loyalty
Customers can make or break your business venture. Establishing a good relationship with them is a must. Let them feel that they matter to you. Provide them the best customer care and without much effort you will earn their loyalty which will eventually be converted into sales.
