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Email Marketing Glossary

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  • The use of software to automatically send targeted and personalized email campaigns based on specific triggers or events.
  • The written content of an email campaign, including the subject line, body text, and call-to-action.
  • The ability of an email to successfully reach the recipient's inbox without being filtered as spam or bounced back.
  • The percentage of email campaigns that are successfully delivered to subscribers' inboxes, as compared to the total number of email campaigns sent.
  • The visual and structural elements of an email campaign, including layout, colour, font, and imagery.
  • The measurement of how active subscribers are with an email campaign, including open rates, click-through rates, and shares.
  • The section of an email message that contains important legal and contact information, such as a physical mailing address and an unsubscribe link.
  • The number of email campaigns that are sent to subscribers within a certain time period, and can impact engagement levels and subscriber retention.
  • A series of automated email campaigns that guide subscribers through different stages of the customer journey, from awareness to purchase and retention.
  • The top section of an email message that contains the sender's name and address, the recipient's name and address, and the subject line.
  • The process of analyzing email headers to identify potential issues or errors, such as spam filters or authentication failures.
  • A collection of email addresses that have been gathered for the purpose of sending email campaigns.
  • The process of removing inactive or invalid email addresses from an email list to improve deliverability and engagement.
  • The practice of sending commercial messages to a group of people via email.
  • A software or tool that allows businesses to automate and optimize their email marketing campaigns, including segmentation, personalization, and scheduling.
  • Key performance indicators (KPIs) used to track the success of an email campaign, including open rates, click-through rates, conversion rates, and revenue generated.
  • The percentage of subscribers who open an email campaign, as compared to the total number of subscribers who received the email.
  • The practice of customizing email campaigns for individual subscribers based on their preferences, behaviour, or demographic information.
  • The short preview text that appears after the subject line in a subscriber's inbox, providing additional context or information about the email's content.
  • The process of ensuring that an email campaign appears correctly across different email clients, browsers, and devices.
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