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Email Marketing Glossary

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  • A specific request or prompt included in an email campaign, encouraging subscribers to take a desired action, such as making a purchase or visiting a website.
  • The percentage of recipients who clicked on a link within an email campaign.
  • The percentage of subscribers who clicked on a link within an email campaign, out of those who opened the email.
  • The percentage of recipients who completed a desired action, such as making a purchase or filling out a form, after clicking through an email campaign.
  • The practice of tracking the actions that subscribers take after clicking through an email campaign, such as making a purchase or filling out a form.
  • The practice of integrating email automation with other marketing channels, such as social media or SMS, to provide a seamless and personalized customer experience.
  • An automated email that promotes additional products or services that complement a subscriber's recent purchase.
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