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Email Marketing Glossary

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  • The practice of dividing an email list into smaller groups based on subscribers' behaviours or interactions with email campaigns, such as purchases, clicks, or website visits.
  • Specific actions or behaviours that trigger an automated email campaign, such as a purchase or a website visit.
  • An automated email that is sent to a subscriber on their birthday, offering them special promotions or discounts.
  • A list of email domains or IP addresses that have been identified as spam or fraudulent and are therefore blocked or filtered by email service providers.
  • The percentage of emails that were not delivered to the recipient's inbox and are returned to the sender.
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