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Email Marketing Glossary

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  • An online event or presentation that provides valuable information or training to subscribers, and can be used as a lead magnet or as a content marketing tool.
  • A series of automated emails that are sent to new subscribers over a period of time, providing valuable information, setting expectations, and encouraging engagement.
  • The first email that a new subscriber receives, which typically includes a welcome message, information about the sender's products or services, and a call-to-action.
  • The practice of automating welcome emails to new subscribers, providing valuable information, setting expectations, and encouraging engagement.
  • The practice of personalizing welcome emails with subscriber data, such as name, location, or interests, to create a more personalized and engaging experience.
  • A series of automated emails that are sent to new subscribers over a period of time, introducing them to the brand or product and providing valuable information and resources.
  • A series of automated emails that are sent to new subscribers, welcoming them to the email list and providing valuable information about the brand or product.
  • A list of approved email senders that are allowed to bypass spam filters and reach the recipient's inbox.
  • The use of automation to send targeted and personalized email campaigns to win back inactive or disengaged subscribers, providing relevant content and offers.
  • A targeted and personalized email campaign that is designed to win back subscribers who have become inactive or disengaged from email campaigns.
  • An automated email campaign that is designed to win back subscribers who have become inactive or disengaged from email campaigns, by providing targeted and personalized content.
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