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Email Marketing Glossary

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  • An automated email that promotes a time-limited or seasonal sale, encouraging subscribers to take advantage of exclusive offers and discounts.
  • The practice of dividing an email list into smaller groups based on specific criteria, such as demographic information, purchase history, or engagement level.
  • The use of automation to send targeted and personalized email campaigns to specific segments of subscribers, based on criteria such as behaviour, interests, or demographics.
  • An email campaign that is targeted and personalized for a specific group of subscribers, based on criteria such as behaviour, interests, or demographics.
  • The use of various methods, such as SPF and DKIM, to verify the authenticity and legitimacy of a sender's email domain and address.
  • A sender's overall track record for sending high-quality and relevant email campaigns, as determined by factors such as spam complaints, bounce rates, and engagement levels.
  • A numerical score assigned to a sender based on various factors, such as email volume, bounce rates, and engagement, which can impact deliverability and inbox placement.
  • A metric used by email service providers to rate the reputation of a sender's IP address based on factors such as email volume, bounce rates, and spam complaints.
  • The process of allowing subscribers to sign up for an email list without requiring additional confirmation or verification.
  • An email that is returned to the sender due to a temporary issue, such as a full inbox or server maintenance.
  • Unsolicited email that is sent to a large number of recipients, often for the purpose of advertising or phishing.
  • A report made by a recipient indicating that an email campaign is unwanted or unsolicited.
  • A program or tool that automatically filters out unwanted or unsolicited email messages.
  • A rating system used by email service providers to determine the likelihood that an email campaign will be filtered as spam.
  • A decoy email address created by email service providers or anti-spam organizations to identify senders who are sending unsolicited or spam email.
  • A method of testing different variations of an email campaign against each other to determine which one performs better, also known as A/B testing.
  • The line of text that appears in a recipient's inbox and provides a brief summary of the email's content.
  • An individual who has opted-in to receive email campaigns from a particular sender.
  • The level of interest and interaction that subscribers have with an email campaign, such as opens, clicks, and conversions.
  • The stages that a subscriber goes through, from initial sign-up to engagement and conversion, to disengagement and potential re-engagement.
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