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Email Marketing Glossary

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  • The group of individuals who are most likely to be interested in a sender's products, services, or messaging.
  • A focused and personalized email campaign that is tailored to a specific group of subscribers, based on their interests, behaviour, or demographic information.
  • An action or event that initiates an automated email, such as a sign-up or a purchase.
  • An automated email that is triggered by a specific action or event, such as a cart abandonment or a purchase confirmation.
  • The use of automated email campaigns triggered by specific actions or events, such as sign-ups, purchases, or website visits, to provide targeted and personalized content.
  • A series of automated emails that are triggered by a specific event or action, such as a sign-up or a purchase, and are designed to guide subscribers towards a desired outcome.
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