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Email Marketing Glossary

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  • The web page that a subscriber is directed to after clicking on a link in an email campaign.
  • The process of optimizing the web page that subscribers are directed to after clicking on a link in an email campaign, to increase engagement and conversions.
  • An incentive or offer provided by a sender to encourage subscribers to sign up for an email list, such as a free guide, webinar, or coupon.
  • An automated email campaign that is designed to nurture leads and guide them towards making a purchase, by providing valuable information and resources.
  • The practice of assigning a score to leads based on their behaviour or engagement with email campaigns, helping to prioritize follow-up and nurture efforts.
  • The process of acquiring new subscribers and growing an email list through various tactics, such as sign-up forms, social media, and lead magnets.
  • The process of regularly cleaning and updating an email list to remove inactive or invalid email addresses, reducing bounce rates and improving engagement.
  • The practice of dividing an email list into smaller groups based on certain criteria, such as demographics, behaviour, or interests.
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