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Email Marketing Glossary

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  • A method of comparing two variations of an email campaign to determine which one performs better.
  • An automated email that is triggered when a subscriber browses but does not purchase any product, encouraging them to return and complete the purchase.
  • An automated email sent to subscribers who added items to their cart but did not complete the purchase, encouraging them to return and complete the transaction.
  • A series of automated emails that are sent to subscribers at specific intervals or triggered by specific events, designed to nurture leads and guide them towards making a purchase.
  • A series of automated emails that are sent to subscribers based on certain triggers, such as sign-ups, purchases, or downloads.
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