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Email Marketing Glossary

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  • The practice of obtaining explicit consent from subscribers to receive email campaigns, as opposed to unsolicited or spam email.
  • The practice of tailoring email campaigns to individual subscribers based on their interests, preferences, or behaviour.
  • Placeholders or variables used in email campaigns that are automatically filled in with subscriber data, such as name, location, or purchase history.
  • An automated email that is sent to subscribers after they make a purchase, providing confirmation, thank you messages, and related offers.
  • An automated email that recommends related products or services based on a subscriber's browsing or purchase history.
  • An automated email that confirms a subscriber's purchase, providing order details, delivery information, and related promotions.
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