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Email Marketing Glossary

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  • A subscriber who has not interacted with a sender's email campaigns over a period of time, indicating decreased interest or disengagement.
  • The process of attempting to re-engage subscribers who have not interacted with email campaigns for an extended period of time, through targeted and personalized campaigns.
  • The process of removing oneself from an email list and no longer receiving email campaigns from the sender.
  • The percentage of subscribers who opt-out or unsubscribe from an email list after receiving a campaign.
  • An automated email that promotes higher-end or upgraded versions of a product or service, encouraging subscribers to upgrade their purchase.
  • Content created by customers or followers of a brand, such as reviews, social media posts, or testimonials, that can be used in email campaigns to increase engagement and credibility.
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