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Email Marketing Glossary

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  • The process of dividing an email list into smaller groups based on specific data points, such as demographics, interests, or behaviours.
  • The process of requiring subscribers to confirm their email address and consent to receive email campaigns by clicking on a verification link in a confirmation email.
  • A series of automated emails that are sent to subscribers on a predetermined schedule, designed to provide valuable information and nurture leads.
  • Personalized and targeted content that is automatically generated based on subscriber data, such as purchase history or location.