Data segmentationThe process of dividing an email list into smaller groups based on specific data points, such as demographics, interests, or behaviours.
Double opt-inThe process of requiring subscribers to confirm their email address and consent to receive email campaigns by clicking on a verification link in a confirmation email.
Drip email sequenceA series of automated emails that are sent to subscribers on a predetermined schedule, designed to provide valuable information and nurture leads.
Dynamic contentPersonalized and targeted content that is automatically generated based on subscriber data, such as purchase history or location.