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Email Marketing Glossary

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  • An automated email campaign that is designed to help new customers get started with a product or service, providing tutorials, tips, and support.
  • The percentage of subscribers who opened an email campaign.
  • The practice of using dynamic content to personalize email campaigns at the time of open, based on current data such as weather or location.
  • The practice of tracking the number of times an email campaign is opened by a subscriber.
  • The process of obtaining permission from a subscriber to receive email campaigns.
  • The process of removing oneself from an email list and no longer receiving email campaigns from the sender, also known as unsubscribing.
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