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SEO Glossary

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  • A type of structured data to a web page's HTML code and used to provide more information about a web page to search engines, including details about products, recipes, and events.
  • A program used to search for information on the internet, such as Google, Bing, and Yahoo.
  • The practice of using paid advertising to appear in search engine results, including pay-per-click (PPC) and display advertising.
  • The practice of improving the visibility and ranking of a website or web page in search engine results.
  • The page displayed by a search engine in response to a user's query, often including organic and paid listings.
  • The underlying motivation behind a user's search query. Understanding search intent is important for creating content that meets users' needs and interests.
  • The words or phrases that a user enters into a search engine in order to find information.
  • The number of times a particular keyword or phrase is searched for in a search engine over a given period of time.
  • The practice of using paid advertising to increase visibility and traffic to a website through search engine results.
  • Additional elements and information displayed on a search engine results page, including rich snippets, images, and featured snippets.
  • The page that displays search engine results for a particular query or keyword.
  • The time it takes for a website or web page to load, often used as a metric for user experience and search engine visibility.
  • A file or page that provides a map of a website's content and structure, often used to help search engine bots crawl and index web pages.
  • Websites and applications that allow users to create and share content and connect with others. Facebook, Twitter, and Instagram, are some of the more popular social media networks.
  • The practice of optimizing a website's content and structure to improve its visibility and sharing on social media platforms.
  • The use of social signals and endorsements to establish credibility and trust with users, often used to support marketing and conversion strategies.
  • Indicators of a website's social media presence and popularity, often used as a signal for search engine optimization and user engagement.
  • Unwanted and unsolicited messages or content, often used in reference to email and comment spam.
  • A program used by search engines to crawl and retrieve web pages and content for storage in an index.
  • An advertisement that appears in search engine results, often identified as a paid listing.
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