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SEO Glossary

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  • A metric used to predict how well a specific web page is likely to rank in search engine results based on its authority, backlinks, and other factors.
  • An algorithm developed by Google co-founder Larry Page that measures the importance and authority of a web page based on the number and quality of its backlinks
  • Advertising that appears at the top of search engine results, marked as "sponsored" or "ad."
  • A Google algorithm update introduced in 2011 that penalized websites with poor-quality or low-value content.
  • An advertising model in which advertisers pay each time a user clicks on an ad, often used for search and display advertising.
  • A negative consequence imposed by search engines for violating their guidelines and best practices, often resulting in lower search engine visibility.
  • A Google algorithm update introduced in 2012 that penalized websites for using black hat SEO techniques such as link schemes and keyword stuffing.
  • The permanent URL of a web page, used for linking and bookmarking.
  • The practice of customizing search engine results and advertising based on the user's search history and preferences.
  • A software component that adds functionality to a website, often used to enhance features such as SEO and social sharing.
  • A window or element that appears on a web page, often used for advertising or to prompt user actions.
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