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SEO Glossary

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  • A word or phrase that describes the content of a web page and is used by search engines to help match user queries with relevant pages.
  • The percentage of times a keyword appears in the content of a web page. Keyword density is an important factor in SEO, but excessive use of keywords (known as "keyword stuffing") can lead to penalties.
  • The process of identifying the most relevant and effective keywords for a website or web page. Keyword research is a critical component of SEO.
  • The practice of excessively using keywords in web page content or meta tags in an attempt to manipulate search engine rankings. Keyword stuffing is a black hat SEO technique that can result in penalties.
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