InView Marketing Logo | Vaughan | Toronto
Get Estimate

Get In Touch. Get In View.

SEO Glossary

Home > SEO Glossary
Search:
(clear)

  • c

  • A temporary storage location for web page data. Search engines often use cached versions of pages to display search results faster.
  • A statement or button on a website or ad that encourages users to take a specific action, such as making a purchase or filling out a form.
  • An HTML tag used to indicate the preferred version of a web page, used to avoid duplicate content issues and consolidate page authority.
  • A URL that represents the preferred version of a web page. Canonical URLs help prevent duplicate content issues and consolidate the authority of multiple URLs into a single page.
  • An HTML tag used to indicate the preferred version of a web page when there are multiple versions with different URLs.
  • A mention of a business's name, address, and phone number (NAP) on a third-party website, often used to improve local search rankings.
  • The practice of artificially inflating click-through rates on advertising campaigns in order to generate revenue or harm competitors.
  • The percentage of users who click on an ad or link compared to the total number of impressions or views.
  • Content or headlines designed to generate clicks and traffic, often misleading or exaggerated.
  • The practice of analyzing user clicks and behavior on a website, often used to improve user experience and marketing strategies.
  • A black hat SEO technique that involves presenting different content to search engine bots and users, in order to manipulate search engine rankings.
  • Content that is organized into groups or clusters based on topic or theme. Cluster content can help to improve a website's organization and navigation.
  • A software system used to manage and publish web content, often used to simplify website management and updates.
  • The process of optimizing the code of a web page to improve its loading speed and user experience.
  • The practice of leaving spam comments on blog posts and other online content for the purpose of link building and self-promotion.
  • The process of analyzing the keywords used by competitors to inform a website's own keyword strategy.
  • The practice of analyzing a competitor's online presence and strategies, often used to inform and improve one's own marketing strategies.
  • The text, images, and multimedia elements on a website, often used to inform and engage users and improve search engine visibility.
  • A website that produces low-quality, often duplicated content to generate ad revenue.
  • The practice of identifying gaps in a website's content compared to competitors and industry standards, often used to inform content strategies.
InView Marketing White Logo | Vaughan | Toronto
Get In Touch. Get In View.

InView Marketing strives to be as direct and clear as possible – always keeping you informed while your investment is on the line. It’s about time your SEO company explained your program adequately & transparency took a front seat to your online marketing.

SEO Services

Digital Services

Get In Touch Today

  • InView Marketing
    9131 Keele St Suite A4,
    Vaughan, ON, L4K 0G7
  • Phone: 416-508-0574
  • Office Meetings by Appointment
Instagram Linkedin Facebook-square Pinterest-square Map-marker-alt

Copyright © 2025 by INVIEW | Blog | Privacy Policy | Terms of Service | Disclaimer