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SEO Glossary

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  • The practice of customizing advertising and content based on a user's geographic location, often used for local search and marketing.
  • The world's most popular search engine, used by billions of users to find information online.
  • A free web analytics service provided by Google that tracks and reports website traffic and user behaviour.
  • A free tool provided by Google that allows businesses to manage their online presence and appear in local search results.
  • A free tool provided by Google that helps webmasters monitor and improve the performance of their websites in search results.
  • The search engine bot used by Google to crawl and index web pages.
  • SEO practices that fall in a gray area between white hat and black hat techniques, often used for short-term gains but with potential risks.
  • The practice of writing blog posts for other websites in order to increase visibility and backlinks.
  • The practice of writing and publishing content on another website, often used to increase backlinks and authority.
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