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SEO Glossary

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  • A website's position in search engine results for a specific keyword or query.
  • A machine learning algorithm developed by Google to help interpret user queries and provide more relevant search results.
  • The position of a web page or website in search engine results, often used as a metric for search engine optimization success.
  • A mutual exchange of links between two websites, often used as a link building strategy.
  • A technique used to forward users from one URL to another. Redirects are used to consolidate content, update URLs, and improve user experience.
  • A website design that adjusts to fit the screen size of the device being used to access it, providing optimal user experience on any device.
  • Multimedia elements, such as images and videos, used to enhance and engage users on a website.
  • Additional information displayed in search engine results, such as star ratings, images, and product pricing. Rich snippets can help to increase click-through rates and provide more information to users.
  • A text file used to provide instructions to search engine bots about which pages or sections of a website should not be crawled or indexed.