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SEO Glossary

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  • The page on a website where a user is directed after clicking on an ad or search engine result. Landing pages are designed to convert users into customers or complete a desired action.
  • The practice of acquiring and building backlinks to a website, often used to improve page authority and search engine visibility.
  • A network of websites that are created solely for the purpose of building links to other websites.
  • The authority or value passed from one web page to another through a link. Link juice can help to improve a website's authority and ranking in search results.
  • The collection of inbound and outbound links on a website. A strong and diverse link profile can improve a website's authority and search engine rankings.
  • The practice of optimizing a website for search engine results that are specific to a particular geographic location, such as city or region.
  • The practice of optimizing a website or web page for local search results, often used by businesses with physical locations.
  • A specific and detailed keyword phrase that is used to target a specific niche audience. Long-tail keywords can be less competitive than broader keywords and can help to improve search engine rankings.
  • Content that is thin, poorly written, or duplicative. Low-quality content can negatively impact user experience and search engine rankings.
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