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SEO Glossary

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  • An HTML tag used to provide a title for a web page, displayed in search engine results and at the top of the browser window.
  • Content designed to attract users and generate initial awareness of a product or service.
  • The first stage of the conversion funnel, often used to attract and educate potential customers and establish brand awareness.
  • The number of users who visit a website or web page, often used as a metric for website effectiveness.
  • Indicators of a website's credibility and trustworthiness, including security badges, reviews, and social proof.
  • A metric used by search engines to evaluate the trustworthiness of a website, based on factors such as authority and backlinks.
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