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SEO Glossary

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  • The process of optimizing the file size, format, and alt text of images on a web page to improve loading speed and accessibility.
  • The number of times an ad or web page appears in search engine results or is displayed to a user.
  • A link from another website to a website, often used to improve page authority and search engine visibility.
  • The process by which search engines add web pages to their databases and make them available in search results.
  • The process by which search engine bots crawl and store web pages in their database to be displayed in search engine results.
  • Links that point from one page on a website to another page on the same website. Internal linking helps to establish a website's structure and hierarchy, and can also help with SEO.
  • A unique numerical identifier assigned to each device connected to the internet.
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