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SEO Glossary

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  • A link that points to a specific page or piece of content within a website, rather than just the homepage. Deep linking helps search engines understand the structure and content of a website.
  • The part of the internet that is not indexed by search engines, including password-protected pages and unlinked content.
  • The frequency of a particular word or phrase in a body of text. Density is an important factor in search engine optimization.
  • The process of submitting a website to an online directory in order to improve visibility and backlinks.
  • The name and address of a website on the internet, such as "example.com".
  • The length of time a domain has been registered and active. Domain age is an important factor in search engine ranking.
  • A measure of a website's overall quality and trustworthiness based on the number and quality of its backlinks and content.
  • The system used to translate domain names into IP addresses, allowing users to access websites using easy-to-remember names instead of numerical IP addresses.
  • The practice of registering a domain name with the intent of profiting from the sale or use of the name by another party.
  • A low-quality web page that is created solely for the purpose of ranking high in search engine results for a particular keyword or query.
  • Content that appears on multiple web pages within the same website or on different websites. Duplicate content can result in lower search engine rankings.
  • A penalty imposed by search engines for publishing duplicate content on multiple web pages, resulting in lower search engine rankings.
  • Website content that changes based on user behavior or preferences, often used to improve user experience and engagement.
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