Unique visitorA metric used to measure the number of individual users who visit a website, often used to inform website traffic and marketing strategies.
URLThe address of a web page, including the protocol (http// or https//), domain name, and page path.
User experience (UX)The overall experience and satisfaction of a user when interacting with a website or product, often used to inform design and optimization strategies.
User-generated content (UGC)Content created by users, often used to provide social proof and engage audiences on a website or social media platform.