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SEO Glossary

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  • A business model in which a company sells products or services to other businesses.
  • A business model in which a company sells products or services directly to consumers.
  • A link from one website to another. Backlinks are a key factor in determining a website's authority and ranking in search results.
  • Data about the behaviour of website users, including clicks, views, and conversions. Behavioural data is used to improve user experience and conversion rates.
  • SEO techniques that violate search engine guidelines and attempt to manipulate search engine rankings. Black hat SEO can result in penalties and a loss of visibility in search results.
  • A website or section of a website used for regularly publishing content, often focused on a particular topic or niche. Blogs are used to share content and engage with users.
  • A comment left by a user on a blog post, often used for link building and engagement.
  • The practice of saving links to web pages for future reference, often used for personal organization and social sharing.
  • Content designed to convert users into customers, such as product pages and pricing information.
  • The percentage of users who leave a website after visiting only one page, often used as a metric for website effectiveness. A high bounce rate can indicate poor user experience or irrelevant content.
  • The process of creating and promoting a unique brand identity and image for a company or product.
  • The practice of finding broken links on other websites and offering to replace them with links to your own content. Broken link building can help to improve a website's authority and backlink profile.
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