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SEO Glossary

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  • The content that appears on a web page before a user has to scroll down. Above-the-fold content is considered more valuable than content that requires scrolling.
  • The placement of an ad on a search engine results page, often based on factors such as bid amount and quality score.
  • The practice of customizing advertising to specific audiences based on factors such as location, demographics, and interests.
  • A program offered by Google that allows website owners to display ads on their site and earn money based on clicks and impressions.
  • Google's advertising platform is used to create and manage search and display ads.
  • A marketing model in which a company pays a commission to affiliates for promoting and generating sales for their products or services.
  • A network that connects advertisers with publishers, allowing advertisers to promote their products and services and publishers to earn a commission for sales made through their referral.
  • A complex mathematical formula used by search engines to determine the relevance and ranking of web pages in search results. Algorithms take into account factors such as keyword density, site structure, inbound links, and many other variables.
  • A short description of an image that appears in HTML code and provides search engines with information about the image's content. Screen readers also use alt text for visually impaired users.
  • The clickable text in a hyperlink that provides context for the linked page. Anchor text is an important SEO factor as it helps search engines understand the relevance of the linked page.
  • The practice of optimizing the anchor text of inbound links to a web page to improve its relevance and ranking in search results.
  • A website that allows users to submit and publish articles for free, often used for link building and content syndication.
  • The practice of writing and publishing articles on third-party websites to generate traffic and backlinks to a website improving a website's visibility and authority.
  • A link from a website that is recognized as an authority in a particular field or industry. Authority links are considered more valuable than links from low-quality or irrelevant websites.
  • A website that is highly trusted and respected by search engines, often due to its high-quality content and strong backlink profile.
  • A feature of search engines and other software that suggests words or phrases based on the user's input.
  • The average amount of time users spend on a website before leaving. Average time on site is an important metric for measuring user engagement and website performance.
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