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Email Marketing Glossary

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  • a

  • A method of comparing two variations of an email campaign to determine which one performs better.
  • An automated email that is triggered when a subscriber browses but does not purchase any product, encouraging them to return and complete the purchase.
  • An automated email sent to subscribers who added items to their cart but did not complete the purchase, encouraging them to return and complete the transaction.
  • A series of automated emails that are sent to subscribers at specific intervals or triggered by specific events, designed to nurture leads and guide them towards making a purchase.
  • A series of automated emails that are sent to subscribers based on certain triggers, such as sign-ups, purchases, or downloads.

  • b

  • The practice of dividing an email list into smaller groups based on subscribers' behaviours or interactions with email campaigns, such as purchases, clicks, or website visits.
  • Specific actions or behaviours that trigger an automated email campaign, such as a purchase or a website visit.
  • An automated email that is sent to a subscriber on their birthday, offering them special promotions or discounts.
  • A list of email domains or IP addresses that have been identified as spam or fraudulent and are therefore blocked or filtered by email service providers.
  • The percentage of emails that were not delivered to the recipient's inbox and are returned to the sender.

  • c

  • A specific request or prompt included in an email campaign, encouraging subscribers to take a desired action, such as making a purchase or visiting a website.
  • The percentage of recipients who clicked on a link within an email campaign.
  • The percentage of subscribers who clicked on a link within an email campaign, out of those who opened the email.
  • The percentage of recipients who completed a desired action, such as making a purchase or filling out a form, after clicking through an email campaign.
  • The practice of tracking the actions that subscribers take after clicking through an email campaign, such as making a purchase or filling out a form.
  • The practice of integrating email automation with other marketing channels, such as social media or SMS, to provide a seamless and personalized customer experience.
  • An automated email that promotes additional products or services that complement a subscriber's recent purchase.

  • d

  • The process of dividing an email list into smaller groups based on specific data points, such as demographics, interests, or behaviours.
  • The process of requiring subscribers to confirm their email address and consent to receive email campaigns by clicking on a verification link in a confirmation email.
  • A series of automated emails that are sent to subscribers on a predetermined schedule, designed to provide valuable information and nurture leads.
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