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Email Marketing Glossary

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  • e

  • The process of ensuring that an email campaign appears correctly across different email clients, browsers, and devices.
  • The practice of selecting the optimal time and day to send an email campaign to maximize open rates and engagement.
  • Software or tools used to divide an email list into smaller groups based on specific criteria, such as demographics, behaviour, or interests.
  • The name that appears as the sender of an email campaign, which can impact subscriber recognition, trust, and engagement.
  • A company that provides the technology and tools necessary to create, send, and track email campaigns.
  • The personalized sign-off or closing message at the end of an email, which can include contact information, social media links, or other relevant information.
  • The percentage of subscribers who report an email campaign as spam, which can impact the sender reputation and deliverability.
  • The process of testing different subject lines to determine which one generates the highest open rates and engagement.
  • A pre-designed and customizable layout that can be used to create and send email campaigns.
  • The percentage of subscribers who opt-out or unsubscribe from an email list after receiving a campaign, which can indicate disengagement or poor targeting.
  • The process of verifying the validity and accuracy of email addresses, which can improve deliverability and reduce bounce rates.
  • A measurement of how active subscribers are with an email campaign, including open rates, click-through rates, and shares.
  • The overall level of interaction and activity that subscribers have with an email campaign, including opens, clicks, shares, and conversions.

  • f

  • The percentage of subscribers who forward an email campaign to others.

  • h

  • An email that is returned to the sender due to an invalid or non-existent email address.

  • i

  • The percentage of emails that successfully reach the recipient's inbox.

  • l

  • The web page that a subscriber is directed to after clicking on a link in an email campaign.
  • The process of optimizing the web page that subscribers are directed to after clicking on a link in an email campaign, to increase engagement and conversions.
  • An incentive or offer provided by a sender to encourage subscribers to sign up for an email list, such as a free guide, webinar, or coupon.
  • An automated email campaign that is designed to nurture leads and guide them towards making a purchase, by providing valuable information and resources.
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