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Email Marketing Glossary

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  • s

  • The level of interest and interaction that subscribers have with an email campaign, such as opens, clicks, and conversions.
  • The stages that a subscriber goes through, from initial sign-up to engagement and conversion, to disengagement and potential re-engagement.
  • An automated email that confirms a subscriber's opt-in to an email list, providing a welcome message and relevant information.
  • A list of email addresses that have opted-out or unsubscribed from a sender's email campaigns, and therefore should not be sent any further messages.
  • An automated email that includes a survey or feedback form, encouraging subscribers to provide feedback or share their opinions.

  • t

  • The group of individuals who are most likely to be interested in a sender's products, services, or messaging.
  • A focused and personalized email campaign that is tailored to a specific group of subscribers, based on their interests, behaviour, or demographic information.
  • An action or event that initiates an automated email, such as a sign-up or a purchase.
  • An automated email that is triggered by a specific action or event, such as a cart abandonment or a purchase confirmation.
  • The use of automated email campaigns triggered by specific actions or events, such as sign-ups, purchases, or website visits, to provide targeted and personalized content.
  • A series of automated emails that are triggered by a specific event or action, such as a sign-up or a purchase, and are designed to guide subscribers towards a desired outcome.

  • u

  • A subscriber who has not interacted with a sender's email campaigns over a period of time, indicating decreased interest or disengagement.
  • The process of attempting to re-engage subscribers who have not interacted with email campaigns for an extended period of time, through targeted and personalized campaigns.
  • The process of removing oneself from an email list and no longer receiving email campaigns from the sender.
  • The percentage of subscribers who opt-out or unsubscribe from an email list after receiving a campaign.
  • An automated email that promotes higher-end or upgraded versions of a product or service, encouraging subscribers to upgrade their purchase.
  • Content created by customers or followers of a brand, such as reviews, social media posts, or testimonials, that can be used in email campaigns to increase engagement and credibility.

  • v

  • The visual elements of an email campaign, such as colour, font, imagery, and layout, that contribute to its overall aesthetic and impact.

  • w

  • An online event or presentation that provides valuable information or training to subscribers, and can be used as a lead magnet or as a content marketing tool.
  • A series of automated emails that are sent to new subscribers over a period of time, providing valuable information, setting expectations, and encouraging engagement.
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