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Email Marketing Glossary

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  • l

  • The practice of assigning a score to leads based on their behaviour or engagement with email campaigns, helping to prioritize follow-up and nurture efforts.
  • The process of acquiring new subscribers and growing an email list through various tactics, such as sign-up forms, social media, and lead magnets.
  • The process of regularly cleaning and updating an email list to remove inactive or invalid email addresses, reducing bounce rates and improving engagement.
  • The practice of dividing an email list into smaller groups based on certain criteria, such as demographics, behaviour, or interests.

  • m

  • The practice of designing and optimizing email campaigns for mobile devices, such as smartphones and tablets.
  • The practice of using multiple marketing channels, such as email, social media, and advertising, to reach and engage with customers.
  • A method of testing multiple variations of an email campaign to determine which combination of elements performs the best.

  • o

  • An automated email campaign that is designed to help new customers get started with a product or service, providing tutorials, tips, and support.
  • The percentage of subscribers who opened an email campaign.
  • The practice of using dynamic content to personalize email campaigns at the time of open, based on current data such as weather or location.
  • The practice of tracking the number of times an email campaign is opened by a subscriber.
  • The process of obtaining permission from a subscriber to receive email campaigns.
  • The process of removing oneself from an email list and no longer receiving email campaigns from the sender, also known as unsubscribing.

  • p

  • The practice of obtaining explicit consent from subscribers to receive email campaigns, as opposed to unsolicited or spam email.
  • The practice of tailoring email campaigns to individual subscribers based on their interests, preferences, or behaviour.
  • Placeholders or variables used in email campaigns that are automatically filled in with subscriber data, such as name, location, or purchase history.
  • An automated email that is sent to subscribers after they make a purchase, providing confirmation, thank you messages, and related offers.
  • An automated email that recommends related products or services based on a subscriber's browsing or purchase history.
  • An automated email that confirms a subscriber's purchase, providing order details, delivery information, and related promotions.

  • r

  • An automated email campaign that is designed to re-engage subscribers who have become inactive or disengaged from email campaigns, by providing targeted and personalized content.
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