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SEO Glossary

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  • s

  • Additional elements and information displayed on a search engine results page, including rich snippets, images, and featured snippets.
  • The page that displays search engine results for a particular query or keyword.
  • The time it takes for a website or web page to load, often used as a metric for user experience and search engine visibility.
  • A file or page that provides a map of a website's content and structure, often used to help search engine bots crawl and index web pages.
  • Websites and applications that allow users to create and share content and connect with others. Facebook, Twitter, and Instagram, are some of the more popular social media networks.
  • The practice of optimizing a website's content and structure to improve its visibility and sharing on social media platforms.
  • The use of social signals and endorsements to establish credibility and trust with users, often used to support marketing and conversion strategies.
  • Indicators of a website's social media presence and popularity, often used as a signal for search engine optimization and user engagement.
  • Unwanted and unsolicited messages or content, often used in reference to email and comment spam.
  • A program used by search engines to crawl and retrieve web pages and content for storage in an index.
  • An advertisement that appears in search engine results, often identified as a paid listing.
  • A security certificate that encrypts data transmitted between a website and a user's browser, providing secure communication.
  • A security protocol used to encrypt and protect sensitive data transmitted over the internet, such as credit card information and login credentials.
  • Information organized in a standardized format, often used to provide additional context and information to search engine bots.

  • t

  • An HTML tag used to provide a title for a web page, displayed in search engine results and at the top of the browser window.
  • Content designed to attract users and generate initial awareness of a product or service.
  • The first stage of the conversion funnel, often used to attract and educate potential customers and establish brand awareness.
  • The number of users who visit a website or web page, often used as a metric for website effectiveness.
  • Indicators of a website's credibility and trustworthiness, including security badges, reviews, and social proof.
  • A metric used by search engines to evaluate the trustworthiness of a website, based on factors such as authority and backlinks.
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